Boxfresh aren’t taking a new direction for 2012, but rather an old direction with a new perspective. A brand with humble market stall beginnings and strong London roots, Boxfresh has been an original bastion of British Streetwear since 1989. A brand that inspired an entire generation of forward thinking style enthusiasts that had an eye on the influences coming from across the Atlantic, Boxfresh has matured along with the rest of us, and is back to claim its rightful status as a recognizable uniform for the devoted design aesthete and street-style athlete. Fabrics, fits, patterns and silhouettes illustrate the push forward aesthetically and creatively, vibrant colours lighten the mood and set the precedent for a return to form and function befitting of this iconic brand.