Since their creation in 1989, G-Star's philosophy has always been, 'Just the Product.'
This single-minded approach has led to many denim 'firsts' including the introduction of luxury denim for the streets. While G-Star will always be a denim oriented company, they understand that complementary textures and styles can help frame denim and present it in a new light.
G-Star also understands the environmental need to reduce the use of conventional cotton. The RAW sustainable program uses Organic Cotton, with its reduced products that contribute towards a more sustainable future without compromising on quality, comfort or design.