Novesta

Since the 1930s, Novesta has been synonymous with quality footwear, originating from the small town of Partizánske in Slovakia. Founded by renowned shoemaker Jan Antonin Bata, the brand quickly gained recognition across Europe for its exceptional craftsmanship and imaginative designs. Novesta's sneakers, blending creativity with timeless sophistication, have earned a global following.

At its headquarters factory in Partizánske, Novesta crafted a wide range of footwear, including rubber-soled shoes for various purposes, from exercise and work to sports and military use. Built to last, Novesta products are made using traditional methods with high-quality materials, certified to the highest standards. Their minimalist and timeless design transcends fleeting fashion trends, ensuring longevity and enduring style.

Central to Novesta's commitment to durability is their use of natural rubber for all soles. Thoughtfully mixed with chemicals for enhanced flexibility and durability, the rubber undergoes thorough kneading with pigments for vibrant colors. This careful process, akin to crafting croissant dough, results in soles with unparalleled strength and resilience.

Furthermore, Novesta's dedication to longevity extends to practical features such as washable and replaceable insoles, further enhancing the lifespan of their products. Leveraging decades of experience and cutting-edge technology, Novesta's colorful sole designs, particularly in the iconic Star Master model, reflect the brand's expertise in rubber production and tire manufacturing for European car companies.