Farah

Farah is a brand steeped in history and evolution. Originating in Texas in 1920, it initially crafted sturdy workwear, laying the foundation for its reputation in durability and quality craftsmanship. However, it wasn't until the 1970s, with its revival in the UK, that Farah truly came into its own as an icon of British fashion. Renowned for its sleek and sharp hopsack canvas trousers, Farah became synonymous with style movements like Mods, Rude Boys, Casuals, and the vibrant indie music scene of the 90s. Each subculture infused Farah's distinct identity with their own flair, making the signature Farah F Tab emblematic of an era.

Today, Farah is not only a bastion of timeless style but also a champion of sustainability. Embracing the need for environmental consciousness, Farah has transitioned much of its basics collection and fashion lines to 100% certified organic cotton. This conscientious choice not only reduces the brand's ecological footprint but also ensures that every garment is free from harmful chemicals, promoting a healthier planet.